Tuesday, January 4, 2011

The decline of the Portuguese footwear industry response to the plight of the low growth

"Wall Street Journal" reported on November 26, and Greece is different from the Portuguese government accounts is not false, it not like Ireland or Spain, do not make a lot of real estate banking system is full of bad real estate bubble. The country only to find themselves in large part because of the weak long been criticized by investors: the past decade, it can not adapt to globalization, the failure to achieve growth. Today, the cost of this stagnation in the euro area arising from the financial crisis taking shape in the exposed, the crisis sharply pushed up the shortage of government funds the cost of borrowing. Portugal, one of the major Air Max 90 footwear export industry, the problems shown in this country over the past decade the challenge. According to industry data, since 2001, Portugal's shoe production decreased by 40% to 63.7 million pairs, sales from 1.9 billion euros to 13 billion euros. In the northern part of the footwear industry in Portugal, around the center of street shoe factory closed down everywhere.

In Sweden, the continued growth of e-commerce is gradually crowding the market share of traditional commercial activities. Swedish footwear online shopping has become increasingly strong tendency to love, this Nike Air Max shoe from the past several years, growing turnover could see. Currently, the consumer is to purchase new shoes with the dress, rather than new ones because the relationship is too old.

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