To build China's first leisure distinguished leading leisure brand new trend

In recent years, leisure has been the mainstream consciousness of people's lives, business casual trend has also been favorable for the young business people, leisure shoes, as this group is also preferred. The face of casual shoes and apparel market space continues to expand, casual Nike Air Max 90 shoes and apparel industry is being experienced by the homogenization of the competitive industry bottlenecks. Casual shoes and apparel industry in China to compete in a confused period of homogeneous and strive to create the first sudden emergence of casual shoes and apparel brand of the distinguished brand with differentiated business model, a benchmark for corporate casual shoes and apparel industry.

"Differentiation is not a marketing level marketing, a marketing innovation, but the product, concept, value, image, marketing tools, promotional methods, multi-faceted, systematic marketing innovation and brand on the basis of innovation In focusing on the target market Discount Nike Shoes segments, thus leading to obtain a strategic advantage. "Cai Fengyi introduced to the distinguished chairman, the distinguished brand currently has two main recreational sport shoes and leisure category. In order to make the brand from the competition in the industry segment out of homogenization, honorable under sub-market characteristics, were developed product strategy, image strategy, channel strategy, marketing strategy and promotion strategy and implementation.