Award-winning outdoor shoes and apparel brand Shengfu Lai, substantial sales

Outdoor Music Group board, "Shengfu Lai"(Sevlae) brand positioning for urban outdoor Nike Air Max 24-7 market in China since the program started in 2008, a short time has developed rapidly. 2011, "Sheng Fulai"brand in the major activities of the Forum's award-winning, as the "pan-outdoor " areas of one of the leading brands, demonstrating its strong momentum of development.

     Another winning: Shengfu Lai, camels advance both the national brand sales of outdoor shoes throne of the top ten

     Good news again and again: National Bureau of Statistics released the Department of the China Industrial Information Center, "the fifteenth session of the national market leading brand sales information conference" held in Beijing recently, Sheng Fulai brand re-award. According to the China Center for Industrial Information published statistics ("outdoor shoes Monitoring Report 2010") shows, music Outdoor Group's board camels, Sheng Fulai advance both the national brand sales of outdoor shoes, the throne of the top ten, Camel brand pull May hold the event. According to relevant departments of the State Statistical Bureau 2010 survey, Camel brand in the outdoor sports shoes up to 30% market share, you can see Camel brand sports shoes for many years in the outdoor market, excellent product quality, excellent reputation has been increasingly The more consumers. Brand market share in recent years Shengfu Lai also rapidly increasing, and brand reputation gradually enhanced.

     With the global concept of life, constantly updated, close to nature, exploring the wonders of nature becoming a way of life, which would bring the outdoor sports market continues to heat up. Outdoor era, outdoor sports equipment had become the "" Blue Ocean "market. Since 2000, since the formation of the outdoor industry, outdoor supplies in the area average of 48.9% average annual growth rate of development, which even more than the same period of the IT industry. a Provided by the Asia Outdoor Trade Fair Data report, 2011 sales of outdoor Nike Air Max 2009 products will reach 6.0 billion -80 billion yuan. Some industry experts forecast that China's "Great Outdoor"The market is a linear upward trend, outdoor sports equipment Market, more will be 50% per year growth rate in the growth of the hidden market will exceed 100 billion yuan.